A Yangtze River Delta Organic Food Enterprise
?Challenge
This organic food enterprise specializes in organic vegetables, organic fruits, and other fresh products, facing consumer skepticism about organic certification authenticity and carbon footprint traceability requirements for export markets. Traditional paper-based certification resulted in scattered data; organic certification annual audit preparation took 3-4 weeks, and consumers had no convenient way to verify product organic identity. Export to the EU market required complete carbon footprint and organic production records from seed to shelf.
!Solution
Deployed ZhiShuYun organic food full-chain traceability solution: from cultivation base organic certification plot management (GPS positioning + area verification), farming operation records (organic input usage, crop rotation/fallow records), harvesting and processing, to cold chain logistics — full traceability. Every package of organic product assigned a unique traceability code; scanning reveals organic certification, origin environmental monitoring data, carbon footprint label, and quality inspection reports. Blockchain notarization makes organic certification and carbon footprint key data immutable, generating digital audit reports compliant with China-EU organic certification mutual recognition requirements.
Results
Consumer scan traceability rate increased from 12% to 78%, organic product repurchase rate up 65%. Carbon footprint data transparency display met EU retailer sustainability requirements; export orders grew 35%. Organic certification annual audit preparation time shortened from 4 weeks to 2 days, with 100% audit pass rate. Products achieved 22% average selling price increase due to verifiable organic authenticity and carbon footprint transparency. The enterprise was recognized as an organic traceability demonstration enterprise by the Yangtze River Delta Green Food Association.