A Premium Baijiu Brand
?Challenge
This premium baijiu brand with annual sales exceeding ¥5 billion had long suffered from counterfeit products causing over ¥100 million in annual losses. Simultaneously, severe cross-regional dumping by regional distributors disrupted the national pricing system and eroded dealer confidence. Consumer demand for product authenticity verification and vintage traceability was strong, which traditional anti-counterfeiting methods could no longer satisfy.
!Solution
Adopted a dual anti-counterfeiting solution with RFID/NFC chips + quantum cloud codes covering bottle, box, and case three-level association. The geo-fencing anti-diversion system monitors product flow in real time, with AI models automatically identifying abnormal diversion behavior. The scan marketing module launched scan-to-win red packets and prize draws, enabling direct brand-consumer interaction upon opening. Blockchain digital liquor certificates provide unique digital certificates for limited-edition premium products, integrating anti-counterfeiting, traceability, and collectible functions.
Results
Within 12 months of launch, consumer counterfeit product complaints decreased by 92%. The anti-diversion system helped the brand rebuild its national pricing system within 3 months, with dealer satisfaction improving from 42% to 89%. Scan marketing campaigns drove a 40% increase in bottle-opening rates, with annual scan marketing-related GMV exceeding ¥100 million. NFT digital liquor certificates sold out immediately upon limited release, creating an entirely new digital revenue channel for the brand.