A Pesticide Manufacturer
?Challenge
This pesticide manufacturer produces over 50,000 tons annually, covering insecticides, herbicides, fungicides and other categories. The pesticide industry faces increasingly stringent traceability compliance requirements — the Ministry of Agriculture and Rural Affairs' Pesticide Management Regulations require all pesticide products to establish electronic traceability systems, achieving full traceability from production to use. Meanwhile, counterfeit and substandard pesticides are a serious problem (industry statistics estimate fake pesticides account for 15-20% of the market), damaging brand interests and endangering agricultural production safety. The enterprise's existing paper-based record-keeping was completely unable to meet regulatory compliance and anti-counterfeiting needs.
!Solution
Deployed ZhiShuYun pesticide industry traceability solution: every bottle/bag of pesticide assigned a unique anti-counterfeit traceability code; scanning reveals product registration number, active ingredients and content, production batch, quality inspection report, and electronic usage instructions. Outbound shipments bound to distributor regions + scan location verification for automatic diversion monitoring. Key traceability data stored on blockchain for notarization, generating electronic traceability data reports compliant with Ministry of Agriculture requirements. Also provides farmers with scan-access to usage guidance and pesticide safety interval reminders.
Results
After system launch, successfully passed traceability compliance inspections by the Ministry of Agriculture and Rural Affairs and provincial pesticide authorities, becoming one of the first provincial pesticide traceability compliance demonstration enterprises. Diversion rate dropped from 22% to 4.6% (79% decrease); channel pricing system fully restored. Consumer/farmer scan verification rate reached 63%; the usage guidance feature on the scan page received widespread praise — farmer surveys showed 78% accessed usage guidance via scan. Brand third-party trust survey score improved 45%; product win rate in government procurement bidding increased significantly.