A Leading Building Materials Enterprise
?Challenge
This building materials enterprise has annual revenue exceeding ¥3 billion, specializing in waterproofing materials, pipes, and coatings. The building materials industry faces two core pain points: first, rampant counterfeit building materials (industry association statistics show counterfeit rates up to 30% in some categories) — substandard materials entering construction projects cause not only economic losses but also safety hazards; second, engineering quality management demands higher material traceability standards — the Ministry of Housing and Urban-Rural Development's lifetime quality accountability system requires traceable material sources and verifiable inspection reports. The enterprise had lost points or been disqualified in multiple large-scale project bids due to lacking a product traceability system.
!Solution
One-product-one-code full-chain traceability for building materials: every roll of waterproof membrane, every pipe, every barrel of coating assigned a unique anti-counterfeit traceability code. Scanning reveals raw material sources, production batch, quality inspection report (including physical performance and environmental indicators), installation guide, and warranty information. Engineering project batch management enables binding product codes to specific buildings, floors, and construction sections for granular traceability. Anti-diversion system integrated with regional engineering distributor network automatically monitors cross-regional diversion. System also generates electronic traceability archives compliant with the Ministry's lifetime quality accountability requirements.
Results
Product traceability coverage went from 0 to 100%, completing full-category coding within 12 months. Engineering quality complaints dropped 74%, brand reputation rebounded significantly. Digital traceability capability became a scoring advantage in bids for multiple large infrastructure projects and the Xiong'an New Area Building Materials Preferred Directory — the enterprise was successfully selected. Diversion rate dropped from 18% to 3%, engineering distributor compliance satisfaction reached 90%. Consumer (property owner) scan verification rate stabilized above 45%; environmental testing reports displayed on the scan page became a key trust credential for premium residential developments.