A Beverage Brand
?Challenge
This beverage brand ships ~500 million bottles annually and faced weak retail recommendation — store clerks preferred recommending competitor products with higher commissions. Traditional marketing costs (shelf fees, display fees, slotting fees) kept rising with diminishing returns. Consumers were lost after purchase — the brand had no idea who was buying, why, or how to drive repurchase. Marketing campaigns lacked effective hooks, and new product scan-based traffic generation performed poorly.
!Solution
bC-linked scan marketing: consumers scan to claim rewards (red packets/points/coupons) + corresponding retail store receives instant commission. Unique anti-counterfeit codes printed inside bottle caps — consumers scan to verify authenticity and claim rewards in one seamless flow. System automatically records the store attribution for each scan; stores view real-time scan recommendation data and cumulative commissions via mini-program. Locked high-value coupon mechanism drives repurchase within 3 days. Brand backend provides real-time scan marketing data by region/terminal/product, shifting marketing decisions from intuition to data-driven.
Results
Retail scan recommendation rate surged from 8% pre-implementation to 72%. Peak-season sales grew 35% YoY. Private domain user pool exceeded 2 million, with repurchase rate 2.3x that of platform e-commerce users. New product scan traffic generation contributed 35% of first-month sales. The store commission system achieved significant retail recommendation improvement without increasing total marketing budget — only by optimizing allocation. This case was recognized by the FMCG Industry Association as a benchmark for bC-linked models.