A Renowned Tea Brand
?Challenge
Tea origin fraud is rampant — teas from other regions falsely marketed as core-origin products are widespread (e.g., non-West Lake Longjing sold as West Lake Longjing). Consumers lack convenient verification methods for tea origin, vintage, and processing authenticity. The brand's premium tea products had limited premium pricing power because origin and vintage authenticity could not be effectively proven. The enterprise also faced compliance requirements for national geographical indication product traceability certification.
!Solution
Origin traceability + blockchain notarization + anti-counterfeit label integrated solution. Every box of tea assigned a unique anti-counterfeit code; scanning reveals origin GPS location, picking time, tea master information, and quality inspection reports. Key traceability node data (origin coordinates, picking batch, processing time) stored on blockchain to ensure immutability. NFC chip tags provideclose-range verification and digital certificates for limited-edition premium teas. Blockchain origin certification reports serve as technical evidence for national geographical indication product application and renewal.
Results
National geographical indication product traceability certification passed. Premium tea products achieved 25% pricing power increase thanks to verifiable origin and vintage traceability information; product lines above ¥1,000 saw sales grow 41%. Consumer scan traceability rate reached 65%; repurchase rate up 38%. The brand was recognized by industry media as a digital traceability benchmark in the tea industry, driving a 3x increase in distributor partnership interest.