A Frozen Seafood Processing Enterprise
?Challenge
This frozen seafood processing enterprise produces over 30,000 tons of frozen fish fillets, shrimp, shellfish and other products annually, with exports accounting for 70%+ (primary markets: EU, US, and Japan). The seafood industry faces the most stringent traceability and sustainability certification requirements — EU IUU regulations require complete traceability records from fishing vessel to processing plant to consumer for all imported seafood; US FDA FSMA 204 requires electronic food traceability records; MSC/ASC sustainable fishery certification and BAP certification also require verifiable supply chain traceability data. Meanwhile, seafood origin fraud (farmed sold as wild, generic waters sold as specific fishing zones) is rampant, and consumer trust in seafood label authenticity continues to decline.
!Solution
Seafood full-chain traceability system: starting from the fishing vessel — every fishing operation (date, coordinates, fishing method, species) recorded via the ZhiShuYun mobile terminal installed on vessels. Raw material batches are bound to fishing records upon entering the processing plant. Processing stage tracking: thawing, sorting, cutting, quick-freezing, packaging — every batch scanned and traced throughout. Finished product packaging assigned unique anti-counterfeit traceability code + GS1 Digital Link standard QR code; scanning reveals vessel number, fishing zone GPS coordinates, catch date, processing date, MSC/ASC certification number, cold chain temperature records, and quality inspection reports. Blockchain notarization ensures fishing and traceability key data is immutable, generating standardized traceability reports compliant with EU IUU regulations and FDA FSMA 204 requirements.
Results
100% EU and US export clearance rate — no more returns or port holds due to traceability documentation issues. MSC/ASC sustainable fishery certification annual surveillance audit passed on first attempt — auditor spot-checked 10 product batches online; traceability chain was 100% traceable with consistent data. Thanks to verifiable origin and sustainability certification information, product premium pricing power in EU retail terminals increased 22%, successfully entering multiple major European supermarket chains' seafood supplier lists. Consumer scan traceability rate reached 68% (consumer trust significantly boosted by viewing fishing zone GPS coordinates and MSC certification via scan). System investment approximately ¥150,000; recovered within the first year through export premiums and customs clearance efficiency gains.