A Leading Dairy Group
?Challenge
This dairy group with 12 brands and 300+ SKUs faced severe counterfeiting and diversion challenges. Traditional anti-counterfeit labels had a 30% replication rate, and distributors' cross-regional dumping caused core market price chaos with annual losses exceeding ¥20 million. Meanwhile, consumers strongly demanded full-chain traceability for products like infant formula, which traditional methods could not provide.
!Solution
Deployed ZhiShuYun's one-product-one-code full-chain traceability system covering the entire chain from ranch milk sourcing, production, quality inspection, warehousing, and logistics to retail. Each milk powder can receives a unique anti-counterfeit code at the production line, enabling consumers to verify authenticity and view complete traceability information with a single scan. The anti-diversion module was simultaneously activated, binding distributors to regions at outbound and using scan IP + geo-fencing to automatically detect cross-regional sales. The scan marketing module launched unlockable red packet campaigns driving consumers to repurchase within 72 hours.
Results
Six months after launch, scan participation increased 320% with daily scans exceeding 500,000. The anti-diversion system precisely identified and intercepted cross-regional sales, reducing diversion rate by 85% and saving over ¥20 million annually in channel control costs. The unlockable red packet campaign achieved a 40% repurchase rate, growing the private domain user base by 3+ million. This case was recognized by industry media as a benchmark for digital traceability in the food industry.